One of the most important ways in which video content can improve your SEO has to do with Google's internal algorithm for generating search engine results pages. Video marketing is a great way to improve your SEO strategy. If used correctly, it will help your website to outperform the online competition. Google is one of the biggest search engine platforms.
Only in the U.S. In the US, there are about 250 million active Google users. Therefore, it becomes exceptionally important to do everything possible to make your website appear higher on Google's search results page. A video can do just that.
Keyword research is a great tool for shaping your SEO strategy, and it's essential when creating video content for SEO. With Google's SEO algorithm constantly changing, it's become difficult to rely solely on SEO for videos. Off-page SEO is just as important as on-page SEO when it comes to optimizing a website for search engine results. A video that explains what services a company offers will not have as much impact as a narrative video that shows how a customer achieved their objectives thanks to the same services.
We also asked Eric Enge, SEO expert and founder and CEO of Stone Temple Agency, what would be his number one tip for SEO and how video can help boost your pages. This type of SEO is an important factor because it allows companies to connect with potential customers who have already expressed interest in the services or products they offer.