Using web analysis data to improve your SEO strategy By analyzing the performance of pages and keywords, you can determine which content works and which should be updated or optimized. Focus on specific pages and track the metrics of your organic search traffic, and then also view paid traffic. Below, you can see the areas where you need to improve. What if your organic reach is low? Improve your SEO techniques.
If your paid searches are low, are you targeting the right keywords? It's all a matter of balance. Google Analytics is a free tool that you can use to monitor your organic traffic, find opportunities for improvement and solve problems. Periodically review these SEO ideas to design a more effective SEO strategy for your brand. Before implementing an SEO strategy, experts suggest creating SEO objectives in Google Analytics for more detailed information.
Many SEOs tend to take the wrong approach when it comes to SEO reports and end up boring shareholders with dry numbers and vague explanations. We asked more than 50 SEOs how they track SEO performance through Google Analytics and collected 16 best practices based on shared advice. Google Analytics' personalized alert service usually goes unnoticed, but it can be of great help when it comes to proper SEO tracking. Before we dive into how Google Analytics can help you track, measure and improve your SEO efforts, let's take a step back and take a general look at SEO analysis.
But how often should you consult GA for SEO data? Most of the SEOs surveyed monitor the data on a weekly basis.