Off-page SEO refers to efforts made outside of a website to improve its ranking on various search engines. Link building is the primary method for effective off-page SEO, but there are many ways to provide Internet users with the means to head to your website and improve its ranking. In short, external SEO includes all the SEO activities that take place outside your website to improve your search engine rankings. These are the 6 off-page SEO strategies you should use to boost SEO success and build your brand.
On-page SEO focuses on optimizing the web pages of a website to improve the SEO ranking in various search engines.