Posted on Tuesday 15 March 2011 00:00 CDT

Content Spinning for Your Website Social Media Offered on April 8th at SEA NY METRO Rye Brook Facility

Westchester NY PRWEB March 14 2011

Search Engine Academy NY Metro SEA NY METRO the only accredited Search Engine Optimization certification program in the New York Metropolitan area which offers personalized hands on training by industry experts announced today a new SEO Content Workshop designed to help businesses address Google's Farmer Algorithm Change Held at SEA NY METRO headquarters at 800 Westchester Avenue Rye Brook NY the half-day workshop will take place on Friday April 8th from 10am 3pm Students must register in advance at http://www.seanymetro.com

Google's new algorithm change known as Farmer is designed to weed out shallow and low-quality content from its top search results SEA NY METRO s new course helps businesses avoid penalization by getting their content on the right track

Google's recent algorithm changes come at a very opportune time says Mike Sancimino managing partner and lead SEO Instructor at SEA NY METRO The Search Engine Results Pages SERPs have been getting more and more cluttered with lower quality websites Google s primary existence is based on delivering the best most relevant content to the user in the shortest amount of time for a given search term If Google cannot do this it will lose its competitive advantage fast

It s changes like this that drive the need for businesses/site owners to become educated so they can take corrective action We ve been coaching our clients and students for years about the importance of original quality content Hopefully Google s clear message won t fall on deaf ears Our Getting Found workshops are designed to help businesses avoid Google s list of loser content websites so they will continue to move up in the SERPs adds Sancimino

Content Spinning for Your Website Social Media Workshop The comprehensive half-day course titled Content Spinning for Your Website Social Media leads fledgling SEOs through the content development process keeping reader and Search Engine Optimization SEO best practices top of mind The course is geared toward those who have a handle on basic SEO factors such as keyword development and inbound linking strategies but content creation and leveraging social media is a weakness

Prosper Communications SEO-PR expert and SEA NY METRO lecturer Lisa Kaslyn will instruct students on how to tell a story why they should be blogging how to mine content and use the news complementary industries and subject matter experts to create rich unique and relevant content for target audiences and search engine spiders The course will also provide an in-depth understanding of how social media can be leveraged as another channel to repurpose content create link-baiting opportunities and drive business exposure and website traffic

Lisa will provide editorial input and advice on one page of web copy from each class participant's website Students signing up will be asked to submit a web page that they would like to work on and receive a critique on title tags meta description and H1 tags as well as an overall assessment and recommendations on improving copy and content type

The workshop will take place at SEA NY METRO headquarters at 800 Westchester Avenue Rye Brook NY on April 8th from 10am 3pm For more information visit the SEA NY METRO website seanymetro.com

Source:
http://www.redorbit.com/news/entertainment/2012287/search_engine_academy_ny_metro_addresses_googles_new_farmer_algorithm/index.html?source=r_general